November 2020, Studies
Mckinsey
This is the story of how a new generation of Chinese consumers are powering the global luxury market, and the double-edged sword they present to the world’s leading luxury brands. Set to be the engine of global spending on high-end shoes, bags, fashion, jewelry, and watches, China’s affluent upper-middle class presents an enticing prospect for the world’s designer brands.
COVID-19 response strategies in Luxury
A perspective on how leading luxury companies act now and how this crisis will change the industry
